CASE STUDY

Marram

Rebrand & Marketing Collateral Design

Image

Marram is an organisation that provides holiday and healthcare benefits to more than 120 of their affiliate organisations, including Spark, NZ Post, Chorus, Downer New Zealand, EFTPOS, Meridian, KiwiBank, and the Ministry of Business, Innovation and Employment.

Marram old and new logo

When Marram had their logo refreshed they wanted a fresh visual identity that resonated with their target audience.

We enhanced the brand guidelines to help our client understand how they would use their brand assets and signature elements to create a consistent look and feel.

The challenge

Our client had a new logo, and they needed a company with expertise to design and develop their brand guidelines, and digital and printed marketing collateral. The collateral then needed to be printed, mailed and delivered with accuracy.

What we did

Our designers analysed the brand guidelines and worked with Marram’s sales and marketing manager to create Marram’s marketing materials. With results-driven design as our objective, we made it our business to understand our client’s target audience intimately in order to effectively improve and develop their visual brand style.

DLE forms

We designed, printed and produced…
Print
  • Product brochures
  • Product flyers
  • Corporate stationery: letterheads, business cards, compliment slips
  • Health Reimbursement Forms
  • Holiday home catalogues
  • Forms – application, healthcare, holiday homes
  • Posters
  • Envelopes
  • Christmas cards
  • Office and building signage
  • Guidebooks and guest books
  • Event pull-up banners
  • Customer and internal newsletters
  • Merchandise: umbrellas, flashlights
  • Certificates and awards
Digital
  • Website reskin (updating graphics and colours to match the new brand)
  • HTML email templates
  • Web graphics and ads
  • Flipbooks (newsletters, holiday home catalogue)
  • Facebook branding and graphics
  • Office templates: Word, PowerPoint

digital flipbooks

Marram case study magazine newsletter design

Marram marketing collateral

The result

With their new print and digital collateral aligned consistently according to visual guidelines, Marram’s customers and staff can have complete confidence in the authenticity of the brand wherever it appears.

“We’ve worked with The Studio at City Print for a number of years now. They’ve helped us through our brand refresh and beyond. The service is great, highly responsive and gets the brief right, making my life so much easier. I appreciate how their creatives take the lead as experienced designers, making suggestions and recommendations that enhance our brand. When we’ve used the print side, we’ve found the service to be great also.”Carmen, Sales and Marketing Manager