Common file types

Common Files Types Guide

Here’s a handy file types guide for learning the different file extensions commonly used for web and print.

File Type Common uses Print / Web Software created in Required with file Appropriate for logo printing
.ai Logos, graphics, charts, graphs, fliers, single-page documents Mainly print Adobe Illustrator Fonts, links (logos, images, photos etc) Yes
.indd Publications, books, multi-page documents, brochures Mainly print Adobe InDesign Fonts, links (logos, images, photos etc) No
.psd Publications, books, multi-page documents, brochures Both Adobe Photoshop Fonts No
.jpg Photos, scans Both Adobe Photoshop, straight from camera / phone No
.tiff Photos, scans Print Adobe Photoshop, straight from camera / phone No
.eps Logos, graphics, charts, graphs Print Adobe Illustrator Yes
.pdf Final print-ready files, low res proofs, editable forms Print / Digital Adobe Illustrator, InDesign, most graphics software Yes, if set up as vector
.svg Logos Both Adobe Illustrator Yes
.gif Web graphics, icons, logos Web Adobe Photoshop No
.png Web graphics, icons, logos Web Adobe Photoshop No

Recommended file types

Print

Logos: .ai / .eps / .svg
Photos & images: .jpg / .tiff
Print-ready files: .PDF
Native files: .indd / .ai (both packaged with links and fonts)

Web & Digital

Logos: .svg / .png / .jpg / .gif
Photos & images: .jpg / .png (supports transparent backgrounds)

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